This microlearning course helps researchers to unlock the secrets of crafting engaging online surveys that maximize participant response rates.
Responsibilities: Instructional Design, eLearning Development, Content creation, Evaluation
Target Audience: Researchers and research assistants
Tools Used: Articulate Rise, Adobe Illustrator, Adobe XD, MindMeister, Qualtrics
Problem:
In my research lab, I noticed that my research assistants were creating surveys but their surveys were not receiving many responses. In addition, some of the users who did click on the survey started it but did not complete it, thereby contributing to the low response rates.
Solution:
I created an immersive microlearning course that presents effective ways to design surveys and includes some elements of gamification to increase engagement. I analyzed my research assistants' surveys to identify areas for improvement and interviewed subject matter experts who were known to create strong surveys to help me craft the content of this microlearning experience.
My Design Process
Analyze
I began by researching my research assistants' needs and pain points with regards to survey development by analyzing their prior surveys to identify weaknesses causing low response rates. I then interviewed two subject matter experts for tips and best practices in survey design.
This formed the foundation for my course content. I opted to create a microlearning course considering both the specific objectives and the amount of content. While my research assistants had a solid grasp of survey design, their existing surveys merely required minor enhancements. By adopting a microlearning approach, I could concentrate solely on addressing those specific areas for improvement, ensuring a targeted and efficient learning experience.
Objective #1
By the end of this course, I will be able to create an effective survey by incorporating 7 principles of savvy survey design.
Objective #2
By the end of this course, I will be able to create an effective survey by avoiding 7 principles of un-savvy survey design.
Mind Map Noting Existing Survey Issues
Design
I planned and organized the content using storyboarding techniques in Microsoft Word.
Design Approach
I adopted a learner-centered approach that incorporated adult learning theories, such, such as Andragogy and the ARCS Model, with a specific focus on leveraging gamification principles. I captured learners' attention by incorporating interactive multimedia elements, emphasized the relevance of survey design to their research goals, built their confidence through practice activities and clear instructions, and provided timely feedback and recognition to foster their satisfaction. This learner-centered approach ensured an engaging and motivating learning experience, enabling learners to grasp and apply effective survey design principles effectively.
Develop & Implement
I designed the course using Storyline 360. In order to make the course both engaging and informative, I included a number of interactive elements, animation, and gamification.
For example, the first page includes a scrolling panel showing an example of a strong survey with embedded drop-down markers that users can click on to learn more about the elements of effective survey design
The next page shows survey "Dos" and "Don'ts" cards using fly-in and swivel animations and triggers to advance through the slide layers.
The final page of the course incorporates a gamified assessment tool where users engage in a drag-and-drop activity to build their survey by selecting the correct elements of good survey design. As they make accurate choices, their score increases and the green bar grows. This interactive feature adds a dynamic and engaging element to the assessment process.
Evaluation
I used a number of methods to evaluate the success of my course and assess learning.
Pre-Post Tests
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Weekly Quizzes
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User Testimonials
